The purpose of selecting keywords is to help direct traffic to your website by using popular search engines such as Google.com.
How to choose the proper keyword?
When selecting keywords decide the first thing Cameron Finlayson recommends to their client is to take a blank piece of paper and a pen. On the blank sheet start writing down anything and everything that comes to mind when describing your business in under three or four words.
Once you have this list written up take a second look at this list and ask yourself if you use these terms when you are verbally describing your business to someone. If the answer is no then cross those items off your list.
What do I do with the keywords I have selected?
Now that you have selected your keywords for your website you need to put them into sentences within your content in a logical order.
For example if the website advertises website design you may want to include the following phrases:
website design, content management websites, designing website, creating website, small business website, etc.
When writing your keywords you need to think how people think to search for your product/service in a day to day basis.
How do I choose keywords specific to my business?
When choosing your keywords keep in mind that the internet is filled with millions of pages. Within those millions of pages there could be hundreds or thousands of people offering similar services. In order to drive traffic to your website you need to think about who your audience is.
For example if you design websites in Toronto and you want to generate local traffic you may want to mention the following words:
website design toronto, website design gta, website toronto ontario, web site midtown toronto, etc.
Will this be enough to generate traffic to my business?
Cameron Finlayson has generated #1 rankings for a variety of clients over the years he helps them with their keywords and search engine optimization process every step of the way.
Cameron Finlayson does not work directly with the search engine companies so he never guaranties any results. However, his proven track record for generating #1 rankings for clients has helped his clients reach their desired rankings. This can happen as quickly as one to two months or even sooner for some clients.
Choosing the keywords is Step #1 in the SEO process. Step #2 (Integrate your keywords into website by using an On Page SEO strategy and Step #3 (Develop a Search Engine Optimization Strategy) are also the key to success with SEO.